About
Corrugated Packaging
Distributing
the Benefits of Corrugated Packaging
Whether for heavy industrial components, or a take-away meal,
corrugated packaging meets the need.
The industry is constantly developing ways to streamline
customer processes - transportation, stacking, storing,
unpacking and
even displaying goods using ingenious pieces of corrugated
engineering.
In recent
times, capabilities throughout the distribution chain have
changed almost beyond recognition. At one end, high-street
multiples offer customers a level of service and choice undreamed
of twenty years ago. Fitted-furniture retailers, DIY superstores
and garden centres deliver bulk products direct to consumers.
Computer-controlled logistics have revolutionised the home
delivery business of mail order companies. At the other end
of the distribution chain, corrugated packaging now handles
heavy industrial products or wet substances more effectively
thanks to advances in engineering design and to surface treatments
that prevent saturation or leaching.
The packaging industry is focused on the distribution issues
of the future, such as the development of intelligent packaging
that is instantly identifiable, along with agreed standards
for the sizes of the boxes, trays and other packaging to
make products easy to stack, store and unpack. It is also
introducing customer-led services supported by Just-in-Time
and Efficient Consumer Response systems.
Corrugated packaging is a recognised hygienic solution but
the industry continues to improve its standards through hygiene
accreditation that meets the requirements of the food industry.
Everyone involved in the distribution of products looks for
more cost-effective advantages. Corrugated packaging is delivering
these in terms of tougher, lighter, single-piece packaging
that eliminates secondary materials. This reduces storage
space, material costs and ensures simpler recycling and disposal.
The unique characteristics of corrugated packaging also enable
ingenious, floor-standing point of sale displays to be erected
by unskilled staff.
Logistics managers want more depot-friendly solutions. The
industry is exploring these too with new advances in interlocking
cases for delivering mixed loads to individual outlets.
More innovative systems have emerged for fast shelf-filling.
The substitution of cartonboard using the new microflutes
provides protection during transit with high-quality
printing for shelf
display - eliminating additional transit packaging. More
efficient methods of collection and recycling are being
examined. All
are designed to minimise disruption, improve distribution
and lower costs at every point in the retail chain.
From
cases for the global trans-shipment of car components weighing
hundreds of kilograms to boxes for take-away food,
corrugated packaging is showing why it is the world’s
most versatile packaging material.The corrugated packaging
industry is bringing innovative solutions to every part of
the distribution chain. Whether
creating single-piece packaging for the global movement of
high value goods such as computer components or designing easier
and quicker ways to fill supermarket shelves, corrugated packaging
is making a difference.
A cost effective and versatile pack using all available
space during transit, keeping pack size and transit
cost to a minimum.
Cost-lowering shelf-filling innovations
The use of ‘upside down’ cases is a remarkably
simple idea with far-reaching benefits. The lid is at the bottom
so when the box is removed, the lid becomes a tidy tray containing
and displaying products on the shelf. This makes them quicker
and easier to handle than conventional packaging and they require
less skill. They reduce the amount of packaging material and
secondary materials required during distribution. They are
also extremely easy to collapse for disposal or recycling.
They combine the outstanding branding and printing properties
of corrugated board with its proven protective properties,
which are readily tailored to individual distribution and display
requirements.
The complementary virtues of single-trip packaging
There is a time and place for everything. The economics of
single-use packaging have been proven by FEFCO (the European
Federation of Corrugated Board Manufacturers) to be unrivalled.
This is particularly true in circumstances that involve long
journeys and where the complete distribution cycle cannot
be closed.
One leading clothing retailer sought to create a completely
closed multi-trip system between its various suppliers and
retail outlets. When the company realised this was not a
practical proposition, except between its own distribution
centres and
retail outlets, it avoided further high costs and management
time by receiving goods in corrugated packaging from its
numerous and frequently changing suppliers.
Corrugated transportation packs have the additional advantages
of being easily printed, branded and can be used as display
material at the point of sale.
Since legislation makes companies responsible for disposing
of packaging wherever it comes out of the distribution
loop, corrugated packaging remains the material supported
by the
most proven recycling system.
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